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Before
Koin was entering a crowded fintech market with a product story that felt technical on paper but human in practice. The existing mark and deck did not carry trust at investor meetings or in-app.
The Tentmakers — Selected work
The work
Identity systems, websites, and products for founders building the future.
§ 04.1 · Case study
Koin end-to-end.
Koin needed a financial brand that felt credible to institutions and approachable to everyday users. We delivered a full identity system, not a logo file.
- System components
- 40+
- Application surfaces
- 9
- Scope
- Brand + product
Process
We rebuilt the identity from strategy through system: mark, type, color, UI components, and application rules so product, marketing, and pitch materials share one voice.
Result
A launch-ready brand system with 40+ documented components, used across the app, investor deck, and marketing site without a rebrand six months later.
Process artifacts
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In the wild
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“They did not hand us a mood board and disappear. We left with a system our team actually uses every week.”
Have something worth building?
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