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Before
Koin was entering a crowded fintech market with a product story that felt technical on paper but human in practice. The existing mark and deck did not carry trust at investor meetings or in-app.
Financial Innovation
Koin
Complete brand identity and visual system for a revolutionary financial platform reshaping how people interact with money. This comprehensive brand system establishes trust, innovation, and accessibility in the complex world of financial technology.
Client
Koin Platform
Industry
Financial Technology
Services
Brand Identity
Year
2025
Brand IdentityVisual GuideUI SystemFinancial Platform
§ 04.1 · Case study
Koin end-to-end.
Koin needed a financial brand that felt credible to institutions and approachable to everyday users. We delivered a full identity system, not a logo file.
- System components
- 40+
- Application surfaces
- 9
- Scope
- Brand + product
Process
We rebuilt the identity from strategy through system: mark, type, color, UI components, and application rules so product, marketing, and pitch materials share one voice.
Result
A launch-ready brand system with 40+ documented components, used across the app, investor deck, and marketing site without a rebrand six months later.
Process artifacts
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In the wild
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“They did not hand us a mood board and disappear. We left with a system our team actually uses every week.”
Visual Guide Presentation
Navigate through the complete brand identity and UI system
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The Challenge
Koin was entering a crowded fintech market with a product story that felt technical on paper but human in practice. The existing mark and deck did not carry trust at investor meetings or in-app.
The Solution
We rebuilt the identity from strategy through system: mark, type, color, UI components, and application rules so product, marketing, and pitch materials share one voice.
The Outcome
A launch-ready brand system with 40+ documented components, used across the app, investor deck, and marketing site without a rebrand six months later.
Ready to revolutionize your industry?
Let's create a brand identity system that establishes trust, drives innovation, and connects with your audience.
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